Hey, if you want to get ahead with self promotion you know you've got to be easy to spot on Google, but how the hell do you do that when everyone else is up to the same thing. Well it's not easy but optimising your website to increase visitors can help.
As you know Trigger work with Photoshelter.com who provide lots of great information on their site for photographers on how to market yourself. This stuff is FREE so if you have the time to watch some videos on setting up your search engine optimisation (SEO) why not try it out. You can get all the info you need here.
If you want to share this info with non-members, go for it, the SEO guidance is designed for all photographers.